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Marketing Automation Consultant

Company: Global Channel Management,Inc
Location: Worcester
Posted on: November 19, 2021

Job Description:

Marketing Automation Consultant needs 3 years of hands-on experience with marketing automation tools (Eloqua, Marketo, Pardot, etc.)
Marketing Automation Consultant requires:
Experience with complex marketing automation implementations
Experience supporting CRM and MA processes including lead management, lead nurturing/scoring, campaign management, content management, web analytics, sales pipeline and forecast management
Hands-on application configuration experience with Eloqua
Hands-on experience with Salesforce.com
Experience with Google Analytics and BI tools preferred
Self-starting, proactive, resourceful approach to work
Strong written and verbal communication skills
Experience defining and measuring project success
Bachelor's degree preferred or commensurate work experience

Marketing Automation Consultant duties:
Support the roll-out of new forms standardization strategy, including writing documentation, QA and testing, and collaborating on future updates to the new root master forms
Ensure Eloqua activity data is properly consumed and allocated within the Eloqua database via proper form APIs and asynchronous tracking
Support the build-out of our lead scoring programs in Eloqua, including the development of discipline-specific scoring programs

Keywords: Global Channel Management,Inc, Worcester , Marketing Automation Consultant, Advertising , Worcester, Massachusetts

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