PR Marketing Intern
Company: The Overlook Community and VNA/Hospice
Location: Charlton
Posted on: May 14, 2022
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Job Description:
Job Description
POSITION TITLE: PR Marketing Intern
FLSA STATUS: Non-Exempt, Temporary Role (8 week assignment), 32
Hours
REPORTS TO: Director of Sales and Marketing
SUPERVISES: N/A
DEPARTMENT: Overlook Communities Administration
COMPANY: Overlook Communities - Independent Living
POSITION SUMMARY:
This paid internship role is an amazing opportunity to enhance
public relations for The Overlook's Independent Living Community
(as well as other divisions within Masonic Health System) through
the creation of 'human interest' stories, press releases, social
media outlets to maintain a positive identity and visibility.
Establish and maintain strong, positive relationships with the news
(local and national) media, applicable trade representatives,
Masonic Fraternity, stakeholders and other public interest
groups.
Employs methods and techniques to promote Overlook in accordance
with resident and employee privacy policies.
THE OVERLOOK WAY:
Culture of Excellence and Core Values:
All Team Members of The Overlook must embrace and conduct
themselves at all times in support of the company's 28 Guiding
Principles and core values, which form the foundation of our unique
culture.
--- Integrity: saying what you mean, meaning what you say (in
action and words), even if it hurts you personally or
professionally
--- Respect for Individual Choice: empowering and supporting others
in their Self-determination for health and well-being, as they
define it
--- Compassion: understanding and sympathetic of others
--- Creativity/Innovation: thinking wildly, planning
accordingly
--- Grace: putting people at ease, without compromising performance
or outcomes
PRINCIPLE DUTIES/ESSENTIAL FUNCTIONS:
--- Plan and direct public relations programs designed to create
and maintain a favorable public image for The Overlook. Identity
opportunities to highlight and showcase residents and employees
--- Work closely with colleagues and Sage Age to generate new ideas
for social media, blog post, Youtube, Facebook, Instagram and
Linkedin
--- Develop and maintain relationships with members of the
newspaper, radio, television and web media for story
development
--- Create, copyedit, proofread, and revise press release
communications, research and compose articles for the Trowel, use
photography and video to enhance media releases.
--- Work closely with the Executive Director of IL and the Director
of Sales and Marketing to identify stories and articles that would
be of interest to media outlets
--- Develop and expand the network of contacts for major online
media sites that cover stories related to the senior living
industry with a highlight on The Overlook
--- Ensure that Masonic Health System privacy policies for
residents, employees, visitors etc. are in compliance with any and
all media releases.
--- Assist with the marketing plan as directed by the Director of
Sales and Marketing
--- Compile sales information, prepare weekly sales reports and
distribute to the marketing staff and other staff members as
directed
--- Assist the marketing staff in the planning and implementation
of special events and community marketing meetings
--- Perform administrative and related activities: type letters,
reports, records and efficiently plan and organize the marketing
office
--- Greet and "screen" visitors and provide information when staff
is not available. Answer telephone, take messages and reply to
questions in accordance with general instructions. Communicate
relevant information to and from staff members as appropriate
--- Use our CRM, Enquire, to pull reports and drill down on
statistics and data
--- Submit articles of interest to senior living trade
organizations such as Leading Age (National and local)
--- Research media coverage and industry trends. Complete a market
analysis for each level of services at The Overlook
--- Ability to commit to this internship for the specified time
period of 8 weeks
QUALIFICATIONS:
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skills, and abilities
required. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential
functions.
--- Ability to commit to this internship for a specified amount of
time.
--- Current enrollment in a related Bachelor of Science program
such as Public Relations or related areas such as Communication,
Journalism or Marketing at a University / College
--- Passion for the Public Relations Industry as well as its best
practices
--- Solid understanding of the different social networks
--- Self-starter, strong skill in identifying public relations
opportunities
--- Excellent judgment and problem solving skills
--- Strong oral and written communication and speaking skills
--- Excellent communication and listening skills, resourceful and
organized
--- Computer skills
Located on a beautiful 450 acre campus in Charlton, Massachusetts,
The Overlook Retirement Community and Health Center offers 221
independent living residences and a complete continuum of care
including post-acute, assisted living, memory care, CARE management
services, and skilled nursing for long and short-term care needs.
The Overlook sponsored by the Masonic Health System of
Massachusetts has a proud tradition of service since 1911.
We are an equal opportunity employer. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex (including pregnancy), sexual orientation, gender
identity and/or expression, national origin, protected veteran
status, disability, genetics and will not be discriminated against
on the basis of such characteristics or any other status protected
by the laws or regulations in the locations where we operate. We
encourage all applicants of all ages.
Keywords: The Overlook Community and VNA/Hospice, Worcester , PR Marketing Intern, Advertising , Charlton, Massachusetts
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