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PR Marketing Intern

Company: The Overlook Community and VNA/Hospice
Location: Charlton
Posted on: May 14, 2022

Job Description:

Job Description

POSITION TITLE: PR Marketing Intern

FLSA STATUS: Non-Exempt, Temporary Role (8 week assignment), 32 Hours

REPORTS TO: Director of Sales and Marketing


DEPARTMENT: Overlook Communities Administration

COMPANY: Overlook Communities - Independent Living


This paid internship role is an amazing opportunity to enhance public relations for The Overlook's Independent Living Community (as well as other divisions within Masonic Health System) through the creation of 'human interest' stories, press releases, social media outlets to maintain a positive identity and visibility. Establish and maintain strong, positive relationships with the news (local and national) media, applicable trade representatives, Masonic Fraternity, stakeholders and other public interest groups.

Employs methods and techniques to promote Overlook in accordance with resident and employee privacy policies.


Culture of Excellence and Core Values:

All Team Members of The Overlook must embrace and conduct themselves at all times in support of the company's 28 Guiding Principles and core values, which form the foundation of our unique culture.

--- Integrity: saying what you mean, meaning what you say (in action and words), even if it hurts you personally or professionally

--- Respect for Individual Choice: empowering and supporting others in their Self-determination for health and well-being, as they define it

--- Compassion: understanding and sympathetic of others

--- Creativity/Innovation: thinking wildly, planning accordingly

--- Grace: putting people at ease, without compromising performance or outcomes


--- Plan and direct public relations programs designed to create and maintain a favorable public image for The Overlook. Identity opportunities to highlight and showcase residents and employees

--- Work closely with colleagues and Sage Age to generate new ideas for social media, blog post, Youtube, Facebook, Instagram and Linkedin

--- Develop and maintain relationships with members of the newspaper, radio, television and web media for story development

--- Create, copyedit, proofread, and revise press release communications, research and compose articles for the Trowel, use photography and video to enhance media releases.

--- Work closely with the Executive Director of IL and the Director of Sales and Marketing to identify stories and articles that would be of interest to media outlets

--- Develop and expand the network of contacts for major online media sites that cover stories related to the senior living industry with a highlight on The Overlook

--- Ensure that Masonic Health System privacy policies for residents, employees, visitors etc. are in compliance with any and all media releases.

--- Assist with the marketing plan as directed by the Director of Sales and Marketing

--- Compile sales information, prepare weekly sales reports and distribute to the marketing staff and other staff members as directed

--- Assist the marketing staff in the planning and implementation of special events and community marketing meetings

--- Perform administrative and related activities: type letters, reports, records and efficiently plan and organize the marketing office

--- Greet and "screen" visitors and provide information when staff is not available. Answer telephone, take messages and reply to questions in accordance with general instructions. Communicate relevant information to and from staff members as appropriate

--- Use our CRM, Enquire, to pull reports and drill down on statistics and data

--- Submit articles of interest to senior living trade organizations such as Leading Age (National and local)

--- Research media coverage and industry trends. Complete a market analysis for each level of services at The Overlook

--- Ability to commit to this internship for the specified time period of 8 weeks


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

--- Ability to commit to this internship for a specified amount of time.

--- Current enrollment in a related Bachelor of Science program such as Public Relations or related areas such as Communication, Journalism or Marketing at a University / College

--- Passion for the Public Relations Industry as well as its best practices

--- Solid understanding of the different social networks

--- Self-starter, strong skill in identifying public relations opportunities

--- Excellent judgment and problem solving skills

--- Strong oral and written communication and speaking skills

--- Excellent communication and listening skills, resourceful and organized

--- Computer skills

Located on a beautiful 450 acre campus in Charlton, Massachusetts, The Overlook Retirement Community and Health Center offers 221 independent living residences and a complete continuum of care including post-acute, assisted living, memory care, CARE management services, and skilled nursing for long and short-term care needs. The Overlook sponsored by the Masonic Health System of Massachusetts has a proud tradition of service since 1911.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. We encourage all applicants of all ages.

Keywords: The Overlook Community and VNA/Hospice, Worcester , PR Marketing Intern, Advertising , Charlton, Massachusetts

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