Senior Manager, Omni Integrated Marketing - Remote
Company: BJ's Wholesale Club
Location: Westborough
Posted on: August 5, 2022
Job Description:
Join a team of more than 25,000 team members, comprised of our
home office and over 215 clubs and 3 distribution centers in 17
states. We're committed to delivering value and convenience to our
Members, helping them save every day on everything they need for
their family and home. BJ's Wholesale Club offers a collaborative,
team-oriented environment where all team members can learn, grow
and excel.
- Drive the overall marketing strategy and marketing plans for
omni-channel sales, engagement, and customer growth, helping to
deliver on business plans and objectives with a keen focus on
optimizing what is working on and thinking innovative and targeted
ways to reach customers
- Consistently demonstrates a deep understanding of the business,
competitive, and consumer dynamics to inform strategic planning.
Identifies gaps in information and sets plans to close them on an
on-going basis by serving a strategic thought partner to help
define both short- and long-term goals
- Drives Marketing goal, strategic plan, and tactical plan
alignment across business and cross-functional partners
- Ensure the team is carefully executing across multiple
marketing channels, with a heavy focus on email, in club signages
and marketing activations, and owned websites as critical customer
touch points.
- Approves creative brief and final media mix recommendation
inclusive of appropriate measurement plans; Drives performance
analysis in collaboration with business and cross-functional
partners.
- Provide thought leadership to identify trends and implement
best practices for digital marketing, including analytics, SEO and
content amplification, and email marketing best practices to help
drive traffic and revenue goals for ecommerce.
- Proactively partner with the Digital Experience and Development
team to identify experiences enhancements that should be built,
that will unlock more front-end value
- Provide strategic guidance on co -op marketing efforts for all
delivery partners inclusive of Instacart and DoordashQualifications
- MBA required
- 5-10 years' experience
- Strong communication skills to influence and collaborate with
partners without direct reporting relationships
- Strong project management skills, with ability to balance
priorities across several initiatives
- Retail or CPG experience highly preferred, but not
required
- A passion for e-commerce, and consumer behavior
Keywords: BJ's Wholesale Club, Worcester , Senior Manager, Omni Integrated Marketing - Remote, Advertising , Westborough, Massachusetts
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