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Omni Integrated Marketing Specialist

Company: Onward Search
Location: Westborough
Posted on: August 7, 2022

Job Description:

Our client, a 1.5BB ecommerce pioneer is leading the charge from brick and mortar to digital in the industry and has engaged Onward Search to identify a Senior Specialist, Omni Integrated Marketing for a newly created role. This key contributor will take this retail giant to the next level of revenue growth by designing and implementing the integrated marketing strategy.
Job SummaryThe Sr. Specialist, Omni Integrated Marketing is responsible for supporting the Omni integrated marketing team in driving awareness, site traffic, and consumer adoption and engagement of e-commerce business as well as all omni fulfillment options.The role reports directly to the Senior Manager, Integrated Omni Marketing, and will support rapidly growing ecommerce and omni channel business.
Job Responsibilities

  • Partner and collaborate with digital teams inclusive of merch, creative and experience to ensure critical inputs required for marketing activations are provided in a timely fashion
    • Collaborate with cross functional marketing partners inclusive of marketing promotions, loyalty, email, and club marketing team to ensure ecommerce and omni programs are prioritized across all customer touchpoints.
      • Collaborate cross functionally w/ digital experience, creative, product teams to drive tactical execution of marketing campaigns
        • Drive and own the creative execution process, from creative concept to routing creative to releasing final creative assets for all omni and ecommerce initiatives
          • Manage marketing campaign calendar for all omni and ecommerce initiatives across all marketing touchpoints
            • Ensure that campaign results are communicated in timely fashion to all stakeholders and insights are actioned on for ongoing campaign optimizations
              • Responsible for end-to-end executional support for all ecommerce marketplace marketingActivations on Instacart and Doordash Qualifications
                • 3-6 years marketing experience
                • Strong communication, and project management skills
                • Ability to thrive in a fast-paced environment execute flawlessly skills
                • A passion for e-commerce
                • Retail or CPG experience

Keywords: Onward Search, Worcester , Omni Integrated Marketing Specialist, Advertising , Westborough, Massachusetts

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