Marketing Operations Manager

Company: Kotlarz Group
Location: Bolton
Posted on: March 20, 2023

Job Description:

We are seeking an energetic and detail-oriented candidate with exceptional communication skills, technical savvy, and a passion for excellence to join our fun, community-focused, dynamic, energetic, collaborative real estate team that is growing! -The Marketing Operations Manager's primary focus is to create and manage marketing initiatives supporting lead generation, referrals, reviews, and brand awareness for Kotlarz Group through both traditional and new marketing mediums. This position will work closely with our CEO, Sales Manager, Listing Managers, and Agents. -

This is a full-time role. Candidate must be able to work a minimum of 30 hours, Monday through Friday in an office environment located in Bolton, MA, with some flexibility for working remotely. We offer paid time off, training/education, an outstanding company culture, and growth opportunities!

Responsibilities:
--- Develop an annual marketing business plan with the leadership team.
--- Develop, deliver, and refine marketing initiatives designed to maximize lead generation, referrals, and brand awareness supporting KG growth. (e.g., social media, team database, events, direct mail, and web).
--- Manage the company's digital presence, marketing materials, new business presentations, and marketing campaigns to ensure consistent, concise messaging and branding on all platforms.
--- Manage marketing calendar, prepare monthly social media and other metrics reports, and maintain project initiatives tracker. -Assess the effectiveness of activities and initiatives, make recommendations to optimize performance, and present results.
--- Create compelling and valuable messaging and marketing content for all communication platforms and mediums. -This would include digital graphics and videos for team websites, team databases, blogs, Facebook, Instagram, LinkedIn, YouTube, Google, email, texting, and hard copy marketing materials for postcards, flyers, signs, brochures, and presentations.
--- Maintain team's online profile for Facebook, LinkedIn, Instagram, YouTube, Zillow, KW, Realtor.com, team website, etc. to improve the consumer experience.
--- Monitor Keller Williams website and other real estate social media platforms for Industry trending news, best practices, competitor marketing, and digital content and make recommendations to leadership.
--- Coordinate and/or create advertising for community newspapers and event sponsorship opportunities.
--- Event Management - Organize, promote, and host all team events for clients, prospects, community activities, and seminars.
--- Develop and maintain Kotlarz Group branded promotional items - business cards, note cards, banners, giveaways, etc.

Qualifications:
--- Strong learning-based and community-focused individual with a desire to be part of a fun growing collaborative team.
--- 2 or more years of experience in marketing/brand management.
--- Bachelor's degree preferred.
--- Real estate marketing experience is a plus, but not required.
--- Strong graphic design and communication skills.
--- Extensive social media marketing experience (Facebook, LinkedIn, Instagram, YouTube, Google, etc.).
--- Proficiency in Microsoft Office, Publisher, Adobe Acrobat, Outlook, Google platforms, video editing and Canva.
--- Experience with client database applications.
--- Strong project management skills and ability to meet deadlines.
--- Event planning experience is a plus.
--- Exceptional attention to detail.
--- Ability to prioritize and deliver objectives.
--- Takes initiative and works well independently.

About Company:
The Kotlarz Group is ranked as one of New England's top-selling real estate teams by the Worcester Business Journal and Boston Magazine. -We serve real estate buyers, sellers, and investors in Worcester and Middlesex counties.

Keywords: Kotlarz Group, Worcester , Marketing Operations Manager, Advertising , Bolton, Massachusetts