Company: College of the Holy Cross
Posted on: February 23, 2021
Associate Director of Advancement for Communications &
Marketing, Digital Content and Engagement Category: Alumni Affairs
/ Development Department: Advancement Locations: Worcester, MA
Posted: Dec 8, 2020 Closes: Open Until Filled Type: Exempt Share
About College of the Holy Cross:
Founded in 1843 in Worcester, Massachusetts, the College of the
Holy Cross is among the nation's leading liberal arts institutions.
A highly selective, four-year, exclusively undergraduate college of
3,100 students, Holy Cross is renowned for offering a rigorous,
personalized education in the Jesuit, Catholic tradition.
-- Holy Cross highly values the unique skills, perspective, talents
and passion that each employee contributes to its learning
community. To work at The College is to accept an invitation to
participate in the growth and development of all campus members,
students, faculty and staff. The College's commitment to diversity
is an important feature of the Holy Cross education. Informed by
the presence of diverse interpretations of the human experience,
Holy Cross is building a community marked by freedom, mutual
respect, and civility. We seek others who support our values of
diversity and inclusiveness. Job candidates of all diverse
backgrounds who embrace the open and inclusive culture of Holy
Cross are welcome and encouraged to apply.
The Associate Director serves as strategic and operational partner
to the Director of Advancement Communications and Marketing. This
position assists the Director in developing strategy, planning and
executing digital content and communications for Advancement
(Development, Fundraising, Stewardship and Events, and Alumni
engagement) to provide a world-class digital experience for alumni,
donors and friends. A critical team member, the Associate Director
explores, creates and manages the implementation of innovative
approaches to engage donors in unique digital experiences. In
collaboration with the Director and Advancement teams, the
Associate Director assesses needs and recommends strategies and
approaches to enhance engagement on digital platforms and channels;
creates and manages multimedia content and experiences; as part of
a team, coordinates and implements strategy, content generation and
engagement on social media, including Facebook, Twitter, Instagram
and LinkedIn; manages production of and provides administrative and
creative support related to digital communications and engagements,
from solicitations, invitations and e-newsletters and notifications
to virtual seminars, presentations and gatherings; and maintains
the Advancement website.
The Associate Director provides data and analyses on the impact and
effectiveness of digital campaigns as well as on social media
channel/content and website engagement. Proactively stays informed
about emerging trends and products related to digital marketing and
communications for Advancement. The Associate Director is the
department point person for iModules, Drupal and engagement
platforms such as Thank View. (Experience with iModules or
Salesforce, Drupal, Dreamweaver, Apple and Adobe Creative Suite
apps, and social media platforms.)-- Major Areas of
- Under leadership of Director, guides strategy, planning and
execution of online, email and digital marketing and communications
campaigns. Collaborates with Advancement offices to assess
strategic needs for digital engagement and opportunities to enhance
online experiences; and develops digital content and multimedia
assets that support communications campaigns as well as advance
department goals and strategic priorities. Curates content for
Advancement offices and campaigns. Responsible for assessing those
- Directs the ever-increasingly important strategic use of social
media platforms to drive engagement and connection with critical
audiences and constituencies. (Primarily Facebook, Twitter and
- This position supports all functions within
Advancement?Stewardship & Events, Alumni Relations, Development,
the Crusader Athletics Fund, Parent Giving, and the Holy Cross
Fund. On occasion this position supports the President's Office,
the Provost's Office, Student Affairs, Chaplains, and Athletics
with special projects.
- With the Director, the Associate Director oversees the schedule
for all communications and solicitations to alumni and parents.
(Planning and oversight)
- With the Director and the Office of College Marketing and
Communications, ensures proper implementation of the College's
brand and visual representation. Solid design and multimedia
production skills as they relate to digital and email marketing as
well as video and audio production and editing.
- The Associate Director maintains the department's website,
including targeted and the campaign websites.
- Serves as the resident expert on the office's digital
communications platform (iModules) and web platform (Drupal), and
provides technical expertise and guidance on matters related to
online branding and web analytics.
- 5-7 years of experience in digital communications and
marketing; experience in nonprofit fundraising preferred. .
- Ability to synthesize and present ideas, information and
storytelling in a digital environment.
- Strong experience with creating and managing digital/multimedia
content, including handling all pre- and post-production
requirements, including scripting, storyboarding, lighting,
shooting video and recording audio, editing, and integrating
graphics and text, and outputting final product for different
- Strong experience with social media platformschannels to drive
engagement. (Instagram, Facebook, LinkedIn, Twitter).
- Proficiency in Photoshop Adobe Creative Suite applications or
similar tools for image sizing and editing, graphic generation and
video and audio production for the website and emails.
- Experience juggling multiple complex projects at once, project
management and meeting deadlines.
- Experience in web design, architecture and usability.
Familiarity with FLASH, HTML and, XHTML. Demonstrated use of
content management systems (Drupal).
- Knowledge of marketing analytics and data-driven
- Experience in fundraising or alumni relations a plus.
- Experience with iModules and experience using a CRM a
- Ability to work as positive and energetic member of a team.
Self-starter and good relationship builder. A can-do spirit.
- Interest in the work and mission of Holy Cross is important to
success in this position.
- Bachelor's degree required. Master's degree in communications
or marketing preferred.
- Ability to travel, work nights and weekends.
This is a full-time, exempt level position
The College of the Holy Cross is a private, Jesuit Catholic,
undergraduate institution serving approximately 3,100 students.
Founded in 1843, Holy Cross is the oldest Catholic college in New
England and has a tradition of academic excellence. It is located
atop Mount Saint James in Worcester, Massachusetts. The
picturesque, 174-acre campus is an award-winning and registered
Worcester is a city of approximately 170,000 people centrally
located in the Commonwealth of Massachusetts. It is approximately
one hour from Boston, Hartford, and Providence, and three hours
from New York City. Worcester is known as the Heart of the
Commonwealth. Worcester offers many cultural and recreational
opportunities. The College is an Equal Employment Opportunity
Employer and complies with all Federal and Massachusetts laws
concerning Equal Opportunity and Affirmative Action in the
A member of the Higher Education Consortium of Central
To review our Employee Benefit Options, please go to:
https://www.holycross.edu/human-resources/benefits Please attach a
cover letter addressing the position requirements along with your
-- College of the Holy Cross - 1 College Street, Worcester, MA
01610 - 508-793-2011
Keywords: College of the Holy Cross, Worcester , Associate Director, Executive , Worcester, Massachusetts
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