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Campaign Manager

Company: Waters Corporation
Location: Milford
Posted on: May 12, 2022

Job Description:

As a key member of the Customer Engagement campaign team, the Campaign Manager will help define and execute on customer communications strategies to drive awareness and leads of Waters products and services. Working together with Marketing Managers, the Campaign Manager will be the customer champion for a defined set of products or markets and produce and execute on channel tactics to bring customers through the buyer's journey. As an evolving marketing team, the Campaign Manager will need to test and try new and innovative marketing strategies and tactics and adopt new tools and processes to drive demand. Responsibilities

  • Develop and execute customer communications plans for multiple customer segments across a specific market or product line
  • Develop and define the marketing mix to reach global audiences, as well as the tactical plans, serving as expert on campaign tactics and best practices
  • Execute tactical plans, coordinating with content writers, designers, social, production, localization, events, corporate communications, and digital channel teams Integrate communications strategy and messages across all online and offline channels (i.e. email, website, social media, display) on a global basis
  • Manage and coordinate channel tactics worldwide, such as email execution, webinars, social, web content, collateral and coordinate customer calendars to prioritize multiples messages across a variety of market/product priorities
  • Set up KPI's and metrics reporting related to Campaigns, recommend data-driven tactical shifts going forward and establish best practices
  • Leverage analytics to manage to track lead generation goals, adjusting activities based on results
  • Create and optimize targeted email and nurture campaigns
  • Manage paid search, paid social and retargeting efforts
  • Determine content gaps and collaborate to develop new assets
  • Create and manage projects in Project Management System Qualifications
    • 5-10 years of B2B and demand generation marketing experience
    • Strong writing skills for scientific audiences. Writing skills should span various pieces, including social media, emails, blogs, application notes, white papers, brochures, programs, promotional materials, website content, newsletters, invitations, presentations, and other projects as needed.
    • Strong analytical acumen
    • Strong project management and communication skills; thrives in collaborative work environments
    • Strong detail orientation, the ability to prioritize work and clearly communicate
    • A focus on execution with the ability to handle multiple assignments in a fast-paced environment
    • Ability to partner with multiple teams in a fast-paced always changing environment
    • Ability to navigate a rapidly changing environment as we undergo our marketing and digital transformation
    • Pharma background a plus Company Description Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality. Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow. Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.

Keywords: Waters Corporation, Worcester , Campaign Manager, Executive , Milford, Massachusetts

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