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Marketing Director

Company: Alpha Analytical Inc
Location: Westborough
Posted on: May 13, 2022

Job Description:

The Marketing Director will oversee strategy, planning, and execution of Alpha Analytical's vertical product line initiatives through combined traditional and digital marketing efforts including webinars, technical training seminars and events, website SEO/SEM, Hubspot email campaigns, blog posts, social media posts, and much more. The position will collaborate with the VP of Sales and Marketing as well as oversee and develop the Marketing Coordinator, marketing interns, vendors and subcontractors.Primary Duties and Responsibilities:Collaborate with subject matter experts (SME's) to develop technical content and presentations on tight timelines to be used as nationally broadcasted webinars and on-demand technical training.Creation of new content in response to federal and state environmental regulatory guidance and updates for use in collateral materials, website pages, email campaigns and social media.Management and oversight of brand consistency and messaging across the enterprises (facilities, website, social media, collateral materials, events, emails)Manage all aspects of the email marketing program for the company and product lines, including planning, copywriting, testing, and reporting of analytics.Manage all aspects of social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the company's target customers. Create, and manage all published content (images, video and written). Experience with LinkedIn, YouTube, Facebook & Twitter. Provide incentive programs and training to employees to increase engagement and reach on social platforms.Run the webinar event program, managing the full program lifecycle, including sourcing internal and external speakers, managing registrations, all webinar promotions, facilitating day-of webinar production, webinar results reporting, and management of webinar recordings.Run the technical training program, managing the full program lifecycle including sourcing internal and external speakers, development of program goals and objectives, development of speaker schedule, management and communication with event venue, creation of all promotion materials including promotional flyers & posters, emails, social media postings, creation and posting of event landing page, day-of-event management including processing of all registration and payments, oversight of required professional development course credit protocols, and all event follow-up.Create compelling, conversion-focused product line specific landing pages for content, webinars and events that drive qualified leads.Manage leads derived directly from the website to determine conversion rates and ROI.Implement learnings to continuously optimize events, email, landing pages, SEO and social performance through Google Analytics metrics and keyword data.Oversee and manage the content creation and graphic design for product and service line sell sheets, technical bulletins, company statements of qualifications, PowerPoint presentations.Successfully manage targeted mailing lists in Hubspot, including all bounce-backs, unsubscribes, un-deliverables resulting from email campaigns.Manage the production and use of all corporate identity materials and branded merchandise. The major focus areas include: maintaining a directory of corporate identity materials and branded merchandise, monitoring inventory including receiving and reviewing all requests for materials, and coordinating the production of new materials as necessary.Management of all regional and national professional associations and memberships including events and meeting calendar, registration and opportunities for speaking engagements or technical presentation.Management of all local and national trade shows and conferences including exhibit strategy, registration(s), all booth related logistics including shipments and deliveries, hotel and travel reservations, event management, booth messaging and design, event, communication strategy and business development results and tracking.Collaborate with Human Resources on employee communications projects, including the employee blog, customer stories program, and incentive programs.Manage production of educational videos, including developing scripts in collaboration with content owners, coordinate videographers and Alpha staff.Minimum Required Skills:Proficiency using the following: Hubspot, Joomla, GoToWebinar, SalesforceAdvanced skills in Microsoft Word, Excel, PowerPoint and Photoshop, Adobe InDesign.Excellent communication and negotiation skills with a high degree of diplomacy.Strong creative ability and the keen eye for design, brand consistency, visual communication, and copywritingImpeccable organization skills and attention to detailA track record of success managing large, complex projects for multiple clients or divisions and comfort working under tight deadlines.Alpha Analytical is an Equal Employment Opportunity Employer and as such does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, martial status, sexual orientation, national origin, veteran status, disability or any other classification protected by discrimination laws.Education: BS/BA in Marketing or related fieldExperience: 10+ years of experience. Solid experience with Hubspot, Salesforce, Joomla, design software (Adobe Photoshop and InDesign), and GoToWebinar preferred.PI169972261SDL2017

Keywords: Alpha Analytical Inc, Worcester , Marketing Director, Executive , Westborough, Massachusetts

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