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Campaign Manager

Company: Proclinical Staffing
Location: Milford
Posted on: May 15, 2022

Job Description:

Proclinical is recruiting for a Campaign Manager for an analytical laboratory instrument company located in Milford, MA. As a key member of the Customer Engagement campaign team, the Campaign Manager will help define and execute on customer communications strategies to drive awareness and leads of Company's products and services.Job Responsibilities:

  • Develop and execute customer communications plans for multiple customer segments across a specific market or product line
  • Develop and define the marketing mix to reach global audiences, as well as the tactical plans, serving as expert on campaign tactics and best practices
  • Execute tactical plans, coordinating with content writers, designers, social, production, localization, events, corporate communications, and digital channel teams Integrate communications strategy and messages across all online and offline channels (i.e. email, website, social media, display) on a global basis
  • Manage and coordinate channel tactics worldwide, such as email execution, webinars, social, web content, collateral and coordinate customer calendars to prioritize multiples messages across a variety of market/product priorities
  • Set up KPI's and metrics reporting related to Campaigns, recommend data-driven tactical shifts going forward and establish best practices
  • Leverage analytics to manage to track lead generation goals, adjusting activities based on results
  • Create and optimize targeted email and nurture campaigns
  • Manage paid search, paid social and retargeting efforts
  • Determine content gaps and collaborate to develop new assets
  • Create and manage projects in Project Management SystemSkills and Requirements:
    • 5-10 years of B2B and demand generation marketing experience
    • Strong writing skills for scientific audiences. Writing skills should span various pieces, including social media, emails, blogs, application notes, white papers, brochures, programs, promotional materials, website content, newsletters, invitations, presentations, and other projects as needed.
    • Strong analytical acumen
    • Strong project management and communication skills; thrives in collaborative work environments
    • Strong detail orientation, the ability to prioritize work and clearly communicate
    • A focus on execution with the ability to handle multiple assignments in a fast-paced environment
    • Ability to partner with multiple teams in a fast-paced always changing environment
    • Ability to navigate a rapidly changing environment as we undergo our marketing and digital transformation
    • Pharma background a plusIf you are having difficulty in applying or if you have any questions, please contact Eric White at (+1) 646-779-7960 or E.White1@proclinical.com.Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.Proclinical Staffing is an equal opportunity employer.#LI-EW2

Keywords: Proclinical Staffing, Worcester , Campaign Manager, Executive , Milford, Massachusetts

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