Campaign Manager
Company: Proclinical Staffing
Location: Milford
Posted on: May 15, 2022
Job Description:
Proclinical is recruiting for a Campaign Manager for an
analytical laboratory instrument company located in Milford, MA. As
a key member of the Customer Engagement campaign team, the Campaign
Manager will help define and execute on customer communications
strategies to drive awareness and leads of Company's products and
services.Job Responsibilities:
- Develop and execute customer communications plans for multiple
customer segments across a specific market or product line
- Develop and define the marketing mix to reach global audiences,
as well as the tactical plans, serving as expert on campaign
tactics and best practices
- Execute tactical plans, coordinating with content writers,
designers, social, production, localization, events, corporate
communications, and digital channel teams Integrate communications
strategy and messages across all online and offline channels (i.e.
email, website, social media, display) on a global basis
- Manage and coordinate channel tactics worldwide, such as email
execution, webinars, social, web content, collateral and coordinate
customer calendars to prioritize multiples messages across a
variety of market/product priorities
- Set up KPI's and metrics reporting related to Campaigns,
recommend data-driven tactical shifts going forward and establish
best practices
- Leverage analytics to manage to track lead generation goals,
adjusting activities based on results
- Create and optimize targeted email and nurture campaigns
- Manage paid search, paid social and retargeting efforts
- Determine content gaps and collaborate to develop new
assets
- Create and manage projects in Project Management SystemSkills
and Requirements:
- 5-10 years of B2B and demand generation marketing
experience
- Strong writing skills for scientific audiences. Writing skills
should span various pieces, including social media, emails, blogs,
application notes, white papers, brochures, programs, promotional
materials, website content, newsletters, invitations,
presentations, and other projects as needed.
- Strong analytical acumen
- Strong project management and communication skills; thrives in
collaborative work environments
- Strong detail orientation, the ability to prioritize work and
clearly communicate
- A focus on execution with the ability to handle multiple
assignments in a fast-paced environment
- Ability to partner with multiple teams in a fast-paced always
changing environment
- Ability to navigate a rapidly changing environment as we
undergo our marketing and digital transformation
- Pharma background a plusIf you are having difficulty in
applying or if you have any questions, please contact Eric White at
(+1) 646-779-7960 or E.White1@proclinical.com.Proclinical is a
specialist employment agency and recruitment business, providing
job opportunities within major pharmaceutical, biopharmaceutical,
biotechnology and medical device companies.Proclinical Staffing is
an equal opportunity employer.#LI-EW2
Keywords: Proclinical Staffing, Worcester , Campaign Manager, Executive , Milford, Massachusetts
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