Director of Marketing and Communications
Company: ICS
Location: Auburn
Posted on: May 16, 2022
|
|
Job Description:
Description:
About ICS ICS is a leading provider of outsourced IT services,
cybersecurity, communications, and distributed workforce solutions
throughout the U.S. As a customer-focused company, ICS integrates
the industry's best technologies and practices for each customer's
specific needs. We also serve as an extension of our customers' IT
departments, enabling them to innovate and grow their business
while helping protect them from the risk of cybersecurity threats.
Employing a team of high-level engineers, we have built a loyal
customer base across the region. Headquartered in Binghamton, New
York, ICS employs over 140 people throughout its five office
locations. As the company continues to expand its footprint, we are
constantly looking for talented individuals to support our growth.
We're passionate about creating a great place to work for our
employees. ICS is committed to the development and advancement of
all employees. We are a highly collaborative organization, and
there are many opportunities to learn from your colleagues and
advance your career. Work life balance is important to us. ICS is
committed to working with each employee individually to find a
schedule that allows them to fulfill their responsibilities both
inside and outside of work. Position Overview The primary
responsibilities of the Director of Marketing and Communications
are to effectively lead the external market positioning strategy of
ICS (to increase customer base and grow sales), as well as lead the
internal employee branding campaign (to attract and retain top
talent in the workforce). The Marketing Director will report
directly to the Chief Revenue Officer and can serve out of either
our Endicott, NY or Auburn, MA offices. The Director of Marketing
and Communications position is also eligible for a hybrid-remote
arrangement if the candidate is located within one hour of an ICS
office and is available to regularly commute to the office for
meetings.
Requirements:
Primary Responsibilities Responsible for creating company marketing
and brand strategy and implementing resulting positioning and
messaging platforms (both internal and external) Responsible for
identifying new marketing and branding channels and opportunities
as well as assuring that the company is a fast follower of new
ideas and trends Select and manage external suppliers to assure
that deliverables are timely and fully support the company's
initiatives Assure that company's brand and communications
guidelines are up-to-date and enforced across all departments
Approve and distribute marketing materials and communications
through multiple digital marketing platforms Responsible for all
broadcast client communication Responsible for all broadcast
internal company-wide communications Manage research projects to
support developing Industry Specific practice areas Analyze and
report on the return on investment of marketing campaigns. Manage
and further develop company websites and subpages Implement
strategy across the company's social media pages on Facebook,
LinkedIn, Twitter, and YouTube Manage public relations for the
company through numerous media and communications outlets Act as
spokesperson for high visibility communications, as necessary Event
management: attend and represent ICS at local business events,
trade shows, and other various prospecting events Ensure
consistency of existing systems through creating, maintaining, and
enforcing standards/procedures for daily activities and projects
Develop in-depth knowledge of the contract offerings and how they
relate to customer's needs Review and approve the marketing
expenditures Collaborate with Senior Leadership and Sales Team to
facilitate marketing programs that drive revenue growth Desired
Skills & Experience BA/BS, preferably in marketing, advertising,
business management or related field 5 years of marketing or
related experience 2 years of management experience Extensive
experience in all aspects of developing and maintaining marketing
strategies Strong understanding of customer and market dynamics and
requirements Thorough understanding of how customers in the small
to medium business market require, search, compare, and consume our
services Must have working understanding of revenue and lead
analytics, data management, and ROI modeling Proven experience in
customer and market research Highly skilled in project management:
define work plans, manage project teams, and manage budgets Strong
organizational, presentation, and customer service skills Skill in
preparing written communications and materialsBenefits
Medical/Dental/Vision Insurance 401k with match Generous paid leave
policies Life Insurance and Short-Term Disability coverage
Performance-based incentive compensation Career advancement
opportunities PI177614137
Keywords: ICS, Worcester , Director of Marketing and Communications, Executive , Auburn, Massachusetts
Click
here to apply!
|