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Manager Digital Operations

Company: Sunovion
Location: Marlborough
Posted on: October 21, 2019

Job Description:

Sunovion Pharmaceuticals is looking for a Manager of Digital Operations to join our Commercial Team in Marlborough, MA

The Manager, Digital Operations will report to the Senior Director, Digital Operations and be responsible for developing and executing email relationship marketing programs.

Essential Functions:


  • Partner with marketing, sales, finance and other cross-functional stakeholders to develop/publish/revise annual plans to drive brand business objectives; specific areas of responsibilities include:


    • Corporate-generated HCP and consumer relationship marketing email campaigns (e.g., Epsilon, other)
    • Field-generated HCP relationship marketing email tactics (e.g., Veeva Approved Email)
    • Key consumer HCP and consumer third-party platforms (e.g., WebMD)
    • Partner with marketing teams and agency partners to execute against the annual/revised business plan within project budgets and scope; ensure 95% budget allocation against current forecast by mid-year and complete budget execution (+/- 3%) by year-end
    • Partner with marketing teams, external vendors and Sunovion IT to develop and execute Veeva Approved Emails including QA and troubleshooting
    • Consult with marketing teams to incorporate digital best practices for email communications; curate marketing team approved content into appropriate email campaigns and tactics to increase customer engagement
    • Develop and enforce departmental standard operating procedures (SOPs), work instructions and other governance processes to achieve operational efficiencies
    • Partner with Commercial Analytics and vendor partners to develop tactical measurement plan; reinforce self-serve analytic tools to promote faster decision-making and sharing of best practices to adapt annual tactical plans for maximum impact against business objectives

      Minimum Education, Experience, Knowledge and Skills Required:

      • Bachelor's degree required. MBA or other post-graduate degree a plus.
      • 5+ years marketing, product/brand management, consulting, agency or other equivalent business experience; excellent verbal, written, and presentations skills; fluency with standard office tools
      • Demonstrated strong leadership of self; integrity and maturity beyond reproach; comfortable leading and operating in uncertainty; ability to cultivate strong relationships at all levels of the organization to be a catalyst of change
      • Deep understanding of omni-channel, HCP and patient marketing trends; demonstrated success developing and executing budgets, project plans, and marketing tactics, and vendor management for brands at each point in their respective lifecycles
      • Demonstrated success developing and enforcing governance standards with cross-functional stakeholders and vendor partners; demonstrated success managing multi-channel operational processes
      • Strong and broad analytical skill set and critical thinking for campaign optimization, measurement and adaptation; proven ability to translate insights into strategy, tactics and operational solutions
      • Compliance with Sunovion internal processes regarding legal, regulatory and financial policies and procedures

        Confidential Data: All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.

        Compliance :Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sunovion are carried out with the \"best\" industry practices and the highest ethical standards.

        Mental/Physical Requirements: Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.

Keywords: Sunovion, Worcester , Manager Digital Operations, Executive , Marlborough, Massachusetts

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