Business Development Representative - Healthcare Sales- Central MA
Company: Bay State Physical Therapy
Location: Worcester
Posted on: January 7, 2021
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Job Description:
Bay State Physical Therapy is seeking a self motivated,
ambitious Physician Liaison - Healthcare Sales person to join our
team in Corporate Marketing Team in the Central MA area.Position
SummaryThe Bay State Physical Therapy Physician Liaison is an
important team member in a dynamic, fast growing Physical Therapy
network in the Boston area. The Physician Liaison is responsible
for the recruitment and provision of new patients to Bay State
Physical Therapy by creating and nurturing relationships with a
variety of external referral sources through coordinating marketing
activities and using a consultative sales approach. Primary call
points are physicians, referral coordinators, nurses, & office
managers. This position is responsible for building and growing
professional relationships that recruit physical therapy referrals
by uncovering the needs of referral sources, positioning Bay State
Physical Therapy as PT provider of choice, strengthening physician
relationships and bringing value to our physician partners. The
role acts as a liaison between referral sources and Bay State
Physical Therapy's internal staff: Physical Therapists, front desk
staff and billing office staff. Individual will prepare referral
data reports based on activity and review findings with leadership.
The ideal candidate will be a self-started, ambitious,
positive-minded, hardworking, demonstrate humble confidence and
have an aptitude for building referral relationships within the
greater Boston area.Essential Responsibilities:1) Seek & establish
new physician referral relationships = 30%2) Maintain & grow
existing referral relationships = 35%3) Collect & analyze Contact
and Account intelligence and enter/track this intelligence in our
CRM system = 15%4) Promote community awareness through event
collaboration & additional duties assigned by supervisor = 10%5)
Collaborate & assist with online marketing and social media
campaigns and initiatives - 10%Essential Functions:1) Develop and
grow strong relationships with direct referral sources through
scheduled account visits to recruit new patient referrals - with a
minimum of 60 Account Touches per week.2) Conduct face to face
and/or virtual sales calls and presentations to referral sources,
introducing Physical Therapy services and new service lines.3)
Obtain, interpret, and analyze physician referral data.4) Maintain
up-to-date records regarding field activity in our CRM system5)
Resolve physician customer service calls, taking initiative to make
decisions within authorized scope of responsibility, or directing
decision making to the proper authority.6) Follow up on specific
questions, areas of interest, and/or concerns expressed by referral
sources.7) Facilitate introduction of new referring
physicians/office managers to Bay State PT. Ensures all new
referral sources receive appropriate and timely educational
information (ie: bio on PT staff, patient outcomes data, tour of
clinics, set up meeting with clinical team, etc.)8) Works with
organization leadership on referral source retention & growth
strategies.9) Prepares monthly and quarterly reports and reviews
findings with clinic managers and staff.10) Aids in identifying
referral growth strategy, setting referral growth goals,
calculating referral forecasts, and creating plans toward increased
market penetration.11) Act as liaison between physicians, their
office manager/support staff and the clinic,12) Actively
demonstrates commitment to providing excellent customer service.13)
Actively participates in educational activities/self-development to
enhance professional growth.14) Maintains professional appearance
and conduct as established by the organization.15) Encourages and
maintains confidentiality in all interaction with
physicians/providers.Supervisory Responsibilities:
noneQualifications:
Keywords: Bay State Physical Therapy, Worcester , Business Development Representative - Healthcare Sales- Central MA, Healthcare , Worcester, Massachusetts
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