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Business Development Representative - Healthcare Sales- Central MA

Company: Bay State Physical Therapy
Location: Worcester
Posted on: January 7, 2021

Job Description:

Bay State Physical Therapy is seeking a self motivated, ambitious Physician Liaison - Healthcare Sales person to join our team in Corporate Marketing Team in the Central MA area.Position SummaryThe Bay State Physical Therapy Physician Liaison is an important team member in a dynamic, fast growing Physical Therapy network in the Boston area. The Physician Liaison is responsible for the recruitment and provision of new patients to Bay State Physical Therapy by creating and nurturing relationships with a variety of external referral sources through coordinating marketing activities and using a consultative sales approach. Primary call points are physicians, referral coordinators, nurses, & office managers. This position is responsible for building and growing professional relationships that recruit physical therapy referrals by uncovering the needs of referral sources, positioning Bay State Physical Therapy as PT provider of choice, strengthening physician relationships and bringing value to our physician partners. The role acts as a liaison between referral sources and Bay State Physical Therapy's internal staff: Physical Therapists, front desk staff and billing office staff. Individual will prepare referral data reports based on activity and review findings with leadership. The ideal candidate will be a self-started, ambitious, positive-minded, hardworking, demonstrate humble confidence and have an aptitude for building referral relationships within the greater Boston area.Essential Responsibilities:1) Seek & establish new physician referral relationships = 30%2) Maintain & grow existing referral relationships = 35%3) Collect & analyze Contact and Account intelligence and enter/track this intelligence in our CRM system = 15%4) Promote community awareness through event collaboration & additional duties assigned by supervisor = 10%5) Collaborate & assist with online marketing and social media campaigns and initiatives - 10%Essential Functions:1) Develop and grow strong relationships with direct referral sources through scheduled account visits to recruit new patient referrals - with a minimum of 60 Account Touches per week.2) Conduct face to face and/or virtual sales calls and presentations to referral sources, introducing Physical Therapy services and new service lines.3) Obtain, interpret, and analyze physician referral data.4) Maintain up-to-date records regarding field activity in our CRM system5) Resolve physician customer service calls, taking initiative to make decisions within authorized scope of responsibility, or directing decision making to the proper authority.6) Follow up on specific questions, areas of interest, and/or concerns expressed by referral sources.7) Facilitate introduction of new referring physicians/office managers to Bay State PT. Ensures all new referral sources receive appropriate and timely educational information (ie: bio on PT staff, patient outcomes data, tour of clinics, set up meeting with clinical team, etc.)8) Works with organization leadership on referral source retention & growth strategies.9) Prepares monthly and quarterly reports and reviews findings with clinic managers and staff.10) Aids in identifying referral growth strategy, setting referral growth goals, calculating referral forecasts, and creating plans toward increased market penetration.11) Act as liaison between physicians, their office manager/support staff and the clinic,12) Actively demonstrates commitment to providing excellent customer service.13) Actively participates in educational activities/self-development to enhance professional growth.14) Maintains professional appearance and conduct as established by the organization.15) Encourages and maintains confidentiality in all interaction with physicians/providers.Supervisory Responsibilities: noneQualifications:

  • Bachelor's Degree OR Associates degree with minimum of 2 years of sales/healthcare experience (required)
  • Healthcare sales and/or B2B sales experience (preferred)
  • Excellent face-to-face communication skills.
  • Excellent organizational and time management skills
  • Disciplined to work independently; closing new leads and following up on existing leads.
  • High-level of energy, drive, and public relations confidence.
  • Ability to multi-task in a fast pace environment while recognizing and determining priorities.
  • Must have strong working knowledge of Microsoft Office programs.
    • Must follow professional dress code.
    • Must be able to utilize a smart phone and have current and valid state driver's licenseEnvironment and/or Physical Factors
      • Constantly operates a computer, telephone/headset and other office productivity machinery
      • Must be able to communicate clearly and exchange accurate information over the telephone and in person with employees and external partners.
      • Time spent travelling independently within assigned territory
      • Ability to traverse within varying locations (including but not limited to the office, clinics, outside venues, partner locations)
      • Must be able to remain in a stationary position up to 50%
      • Ability to independently transport equipment and supplies up to 20 pounds (printed materials, folding tables, promotional items, etc)Bay State Physical Therapy is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, age over 40, protected veteran status, disability, sexual orientation, gender identity/expression, marital status, or other protected class.

Keywords: Bay State Physical Therapy, Worcester , Business Development Representative - Healthcare Sales- Central MA, Healthcare , Worcester, Massachusetts

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