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Website Administrator

Company: UMass Memorial Health Care
Location: Worcester
Posted on: June 12, 2021

Job Description:

Requisition # 214044

Title: Digital Marketing Coordinator

Department: Corporate Marketing

Location: UMass Memorial Medical Center, 100 Front Street, Worcester, MA.

Position Summary:

Provides management and support for UMass Memorial Health Care (UMMHC)'s internal and/or external websites and digital communication channels.

Major Responsibilities:

  • Manages daily website administration and maintenance including content management, site map and navigation to improve Search Engine Optimization (SEO) and user experience and engagement.
  • Tracks and monitors website performance and makes recommendations for improvements.
  • Collaborates with internal and external stakeholders to build and maintain best-in-class web pages and digital experiences.
  • Prioritizes requests and activities to ensure projects are completed on time.
  • Ensures website quality by conducting audits, troubleshooting issues, updating HTML, CSS and/or JavaScript.

Position Qualifications:

License/Certification/Education Required:

  • Bachelor's degree in a related field (e.g. Marketing, Computer Science).

Experience/Skills Required:

  • Three (3) to five (5) years' experience in website maintenance, digital advertising, social media or related field.
  • Experience working in CMS platforms.
  • Patient-centric UX sensibility.
  • Strong knowledge of SEO.
  • Excellent written and verbal communication skills.
  • Organized and ability to effectively prioritize.
  • Strong critical thinking and problem-solving skills.
  • Technical skills (e.g. Google Analytics, HTML, Drupal, Wordpress).
  • Ability to translate/explain technical information to non-technical partners.


  • Familiarity with marketing campaign analytics and social media analytics.
  • Familiarity with SiteImprove.
  • Health care experience.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Keywords: UMass Memorial Health Care, Worcester , Website Administrator, Other , Worcester, Massachusetts

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