Social Media Marketing Specialist
Company: Canal Toys USA, Ltd.
Location: Westborough
Posted on: January 25, 2023
Job Description:
Qualifications:
- Expertise in multiple social media platforms for a company,
including Facebook, Instagram, TikTok---
- Excellent verbal and written communication skills
- Multi-channel, integrated problem solver who can connect the
dots between objectives & channels
- Strong communication skills
- Excellent project management skills and attention to
detail
- Organization and multi-tasking skills
- Highly motivated/ambitious and a new idea generator
- A team player and collaborator
- Bachelor's degree in marketing/Communications or related
fields
-DUTIES AND RESPONSIBILITIES:
- Create product demo videos & social media content.
- Provide engaging text, image and video content for social media
accounts.
- Engaging with fans and followers to build relationships with
the community and encourage engagement
- Produce high-quality, engaging messaging and content to attract
more customers.
- Manage social media channels, specifically Instagram, Facebook,
TikTok and Pinterest, LinkedIn---
- Organize and participate in events to build community and boost
brand awareness (contests---)
- Coordinate with Global Marketing, PR and international teams to
ensure brand consistency
- Manage and grow the influencer marketing efforts including
research, outreach, creative briefing & sample shipping.
- Set up/monitor social media & marketing campaigns.
- Collect and analyze data from all owned, paid, and influencer
content to optimize. Inform strategy -and report insights on a
weekly and monthly basis.
- Monitor and report on feedback and online reviews and respond
to customer inquiries/comments on social platforms
- Resolve customer service issues via email and social media,
maintain file of all product feedback
Keywords: Canal Toys USA, Ltd., Worcester , Social Media Marketing Specialist, Other , Westborough, Massachusetts
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