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Social Media Marketing Specialist

Company: Canal Toys USA, Ltd.
Location: Westborough
Posted on: January 25, 2023

Job Description:


  • Expertise in multiple social media platforms for a company, including Facebook, Instagram, TikTok---
  • Excellent verbal and written communication skills
  • Multi-channel, integrated problem solver who can connect the dots between objectives & channels
  • Strong communication skills
  • Excellent project management skills and attention to detail
  • Organization and multi-tasking skills
  • Highly motivated/ambitious and a new idea generator
  • A team player and collaborator
  • Bachelor's degree in marketing/Communications or related fields
    • Create product demo videos & social media content.
    • Provide engaging text, image and video content for social media accounts.
    • Engaging with fans and followers to build relationships with the community and encourage engagement
    • Produce high-quality, engaging messaging and content to attract more customers.
    • Manage social media channels, specifically Instagram, Facebook, TikTok and Pinterest, LinkedIn---
    • Organize and participate in events to build community and boost brand awareness (contests---)
    • Coordinate with Global Marketing, PR and international teams to ensure brand consistency
    • Manage and grow the influencer marketing efforts including research, outreach, creative briefing & sample shipping.
    • Set up/monitor social media & marketing campaigns.
    • Collect and analyze data from all owned, paid, and influencer content to optimize. Inform strategy -and report insights on a weekly and monthly basis.
    • Monitor and report on feedback and online reviews and respond to customer inquiries/comments on social platforms
    • Resolve customer service issues via email and social media, maintain file of all product feedback

Keywords: Canal Toys USA, Ltd., Worcester , Social Media Marketing Specialist, Other , Westborough, Massachusetts

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