Social Media Marketing Specialist

Company: Canal Toys USA, Ltd.
Location: Westborough
Posted on: January 25, 2023

Job Description:

Qualifications:

• Expertise in multiple social media platforms for a company, including Facebook, Instagram, TikTok---
• Excellent verbal and written communication skills
• Multi-channel, integrated problem solver who can connect the dots between objectives & channels
• Strong communication skills
• Excellent project management skills and attention to detail
• Organization and multi-tasking skills
• Highly motivated/ambitious and a new idea generator
• A team player and collaborator
• Bachelor's degree in marketing/Communications or related fields
  -DUTIES AND RESPONSIBILITIES:
  • Create product demo videos & social media content.
  • Provide engaging text, image and video content for social media accounts.
  • Engaging with fans and followers to build relationships with the community and encourage engagement
  • Produce high-quality, engaging messaging and content to attract more customers.
  • Manage social media channels, specifically Instagram, Facebook, TikTok and Pinterest, LinkedIn---
  • Organize and participate in events to build community and boost brand awareness (contests---)
  • Coordinate with Global Marketing, PR and international teams to ensure brand consistency
  • Manage and grow the influencer marketing efforts including research, outreach, creative briefing & sample shipping.
  • Set up/monitor social media & marketing campaigns.
  • Collect and analyze data from all owned, paid, and influencer content to optimize. Inform strategy -and report insights on a weekly and monthly basis.
  • Monitor and report on feedback and online reviews and respond to customer inquiries/comments on social platforms
  • Resolve customer service issues via email and social media, maintain file of all product feedback
    

Keywords: Canal Toys USA, Ltd., Worcester , Social Media Marketing Specialist, Other , Westborough, Massachusetts