Digital Marketing Specialist

Company: PrismHR
Location: Hopkinton
Posted on: January 26, 2023

Job Description:

Are you looking for an opportunity to have a voice in driving digital marketing efforts for a fast growing company - and to grow into the leading voice? Our new Digital Marketing Specialist will be a key player in planning, implementing, and managing digital marketing strategies across our ever-growing portfolio of websites. This role requires a well-rounded and well-organized specialist who makes data-driven decisions and is an excellent communicator. It demands a strong understanding of and a willingness to take ownership of driving the day-to-day success of digital marketing efforts. Responsibilities:Own your numbers as part of a highly data-driven teamWorking with Paid Digital Strategy leaders to support paid advertising campaigns to reach marketing goals across digital platforms for full portfolio of companiesManaging daily/weekly/monthly social ad spend budget across numerous platformsWork with Email Marketing Strategy leaders to plan, build and execute email marketing campaignsParticipate in roadmap development to expand digital marketing strategiesMonitor A/B tests for landing pages, emails and ads and report on resultsEdit Wordpress websites and landing pages, occasionally developing new templates based on provided designsMonitor and maintain site-related automation systems, providing recommendations for improvement along the wayParticipate in marketing analyst projects and other marketing reporting as neededWork with SEO Strategy leaders and contractors to assist with SEO implementation as neededSee campaigns through from conception to launchProviding continuous actionable insights into campaign performanceQualifications:2+ years experience in a social media marketing roleFamiliarity with B2B and/or Account Based Marketing strategiesExperience in Email Marketing Platforms, Marketo preferredExperience running paid social on Linkedin, Facebook, Instagram and other platformsExperience in Wordpress (Elementor editor a plus)Experience in Google AnalyticsAdobe Creative Suite experience a plusExperience with CanvaProficient in ExcelAbility to analyze data and provide evidence-based recommendationsCritical thinking and problem-solving skillsSelf-motivated with great time managementA desire to advance your career#JTPRISMPrismHR is a fast-paced SaaS company which provides customers with a cloud-based payroll process software application. PrismHR also provides professional services including system implementation consulting, custom configurations, and training. Lastly, via the Company's Marketplace platform customers and end users access other human resources and employee benefits applications from PrismHR's Marketplace Partners.Diversity, Equity and Inclusion Program/Affirmative Action Plan:We have transformed our company into an inclusive environment where individuals are valued for their talents and empowered to reach their fullest potential. At PrismHR, we strive to continually lead with our values and beliefs that enable our employees to develop their potential, bring their full self to work, and engage in a world of inclusion.Ensuring an inclusive environment for our employees is an integral part of the PrismHR culture. We aren't just checking a box, we are truly committed to creating a workplace that celebrates the diversity of our employees and fosters a sense of belonging for everyone. This is essential to our success. We are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about our roles but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for these open roles or other open roles. We particularly encourage applicants from traditionally under-represented groups as we seek to increase the diversity of our workforce and provide fair opportunities for all.As a proud Equal Opportunity and Affirmative Action Employer, PrismHR encourages talent from all backgrounds to join our team. Employment decisions are based on an individual's qualifications as they relate to the job under consideration. The Company's policy prohibits unlawful discrimination based on sex (which includes pregnancy, childbirth, breastfeeding, or related medical conditions, the actual sex of the individual, or the gender identity or gender expression), race, color, religion, including religious dress practices and religious grooming practices, sexual orientation, national origin, ancestry, citizenship, marital status, familial status, age, physical disability, mental disability, medical condition, genetic information, protected veteran or military status, or any other consideration made unlawful by federal, state or local laws, ordinances, or regulations.The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company and prohibits unlawful discrimination by any employee of the Company, including supervisors and co-workers. Privacy Policy: For information about how we collect and use your personal information, please see our privacy statement available at https://www.prismhr.com/about/privacy-policy.PrismHR provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. If you have any difficulty using our online system and you need a reasonable accommodation due to a disability, you may use the following alternative email address to contact us about your interest in employment at PrismHR: taglobal@prismhr.com. Please indicate in the subject line of your email that you are requesting accommodation. Only candidates being considered for a position who require an accommodation will receive a follow-up response.#LI-ML1

Keywords: PrismHR, Worcester , Digital Marketing Specialist, Other , Hopkinton, Massachusetts